Why promoters use once-only, daily and household limits, and why entrants should take them seriously.
Fearless team4 October 20261 min read
Entry limits are not just administrative detail. They define how participation works and can help a promoter manage fairness, campaign costs and the way entries are counted.
Limits come in several forms
A promotion might allow one entry per person, one per household, one per day, one per purchase or a fixed maximum across the campaign. Similar wording can have different practical effects.
Duplicate entries may be removed
Submitting more entries than the rules allow does not necessarily create extra chances. The promoter may disregard duplicates or apply another consequence stated in the terms.
Household rules can catch people out
Two people at the same address may not always be allowed separate entries. Check the exact wording if several household members want to participate.
Purchase limits need evidence
Where each entry requires a qualifying purchase, keep the proof required for every valid entry if the terms say it may be requested.
Track only what helps
A personal tracker can help you remember repeat entries, but it cannot determine validity. The promoter's records and published rules are what matter.